Best drawer in class since kindergarten. Studied traditional fine arts. Led teams on projects specializing in larger application systems at frog design, one of the world's leading strategic/creative consulting firms. Worked within the Yahoo! User Experience Design group to develop its social network and community properties. Co-founded Particle, a product foundry and consulting shop (Justin Timberlake as primary investor) with clients such as Google, Apple, Amazon, and Sony – later acquired by Apple. Worked within Apple's Creative Services group in Cupertino in developing its ad platform. Worked with the SolarCity marketing and software group to increase solar adoption nationwide. Joined Mosaic, a leading lender in clean energy financing, on its mission toward a 100% clean energy for all.

Director of User Experience

Oakland, CA    2016 ~ 2019

Helped the organization embrace user-experience as a critical part of corporate strategy. Created a best-in-class channel partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement channels. Evolved the development process, in partnership with product leadership, to employ best practices in design thinking and user-centered design to drive design maturity into the organization.

Director of Acquisition Experience

San Francisco, CA    2014 ~ 2016

Worked directly with senior leadership (CTO, CMO) in developing solutions to increase conversion and lower customer acquisition cost through engaging interactive experiences. Designed and launched a new self-service sales channel, which allowed DIY-type customers to pre-qualify and configure a solar system over their roof. Worked to solve challenges in customer communications which cause significant friction in solar adoption.

Creative Technologist

Cupertino, CA    2012 ~ 2013

Explored and developed innovative ways to establish best practices for top creative agencies in designing and developing interactive experiences on top of Apple's iAd platform.

Product Design Lead, Co-founder

San Francisco / Venice Beach, CA    2008 ~ 2012

Took product concepts to market. Worked on a wide range of projects for small start-ups and fortune 500 brands. Developed our own internal front-end framework for allowing designer-types to quickly build and deliver interactive prototypes in production-ready code.



San Francisco, CA    2006 ~ 2008

My first foray into bootstrapped entrepreneurship. Launched an online event invitation service as an alternative to popular services at the time. Assembled a team of engineers (sweat equity) and worked out of my living room.

Design Manager

Sunnyvale, CA    2003 ~ 2006

Worked as part of an interdisciplinary matrixed user experience design team comprising of visual design, design management, web development and user experience research. Led the design of Yahoo!s initial entry into social networking.


Senior Designer, Design Manager

San Francisco, CA    1999 ~ 2003

Led a variety of design projects such as enterprise software applications, corporate websites, and rich media interfaces. Managed a small team to design a web-based application suite for the industrial design process.

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design culture   •   design thinking   •   design systems   •   HTML/CSS coding   •   intrapreneurship   •   product design   •   prototyping   •   system design   •   user-centered design   •   user-interface design   •   user empathy   •   user experience   •   visual design   •   visual thinking