Ericson deJesus
Contact me via
Concept Development × Brand × Visual × Interaction Design × User Experience
short bio
Best drawer in class since kindergarten. Studied traditional fine arts/illustration. Experience in graphic design and digital media. Four years at frog design, one of the world's leading strategic/creative consulting firms, leading teams on projects ranging from branding to usability and specializing on larger application systems. Three years with the Yahoo! User Experience Design group as a design manager across broadband and community properties. Co-founded Particle in 2008, a product foundry and consultant for brands such as Google, Apple, Motorola, Amazon, Yahoo!, and Sony —acquired by Apple in 2012. Worked within Apple's Creative Services group in Cupertino. Worked with SolarCity's marketing and software group in 2015 to make selling and buying solar easier. Been working with Mosaic since 2016, a leading lender in clean energy financing, to create a best-in-class channel partner and customer experience.


companies & employment
MOSAIC Director of User Experience
Oakland, CA 2016—2018
Developing the next level point-of-sale experience in solar and clean energy home improvement.
SOLARCITY Director of Acquisition Experience
San Francisco, CA 2014—2016
Developed solutions to increase conversion and lower the cost of customer acquisition through engaging interactive user experience. The tools I created are used by Tesla solar teams today.
APPLE Creative Technologist
Cupertino, CA 2012 —2013
Explored and developed innovative ways to convey best practices for interactive experiences.
PARTICLE Founder / UX
San Francisco / Venice Beach, CA 2008 —2012
Particle was a consulting group I co-founded which later became a privately funded product foundry inventing stuff for the electric internet. We originally provided design and engineering services to big brands and eventually took funding to focus on our own products (aka bring sexy back). Particle was acquired by Apple in 2012.
CRUSHER Founder / UX
San Francisco, CA 2006 —2008
An online service I designed, developed, and launched as an alternative to eVite, a popular event invitation service at the time. Crusher was a small living room startup and my first foray into bootstrap entrepreneurship in tech.
YAHOO! Senior Designer / Design Manager
Sunnyvale, CA 2003 —2006
Worked as part of an interdisciplinary matrixed user experience design team comprising visual design, design management, web development and user experience research where I focused on broadband and community related products.
FROG DESIGN Senior Designer / Design Manager
San Francisco, CA 1999 —2003
Led a variety of projects to design enterprise software applications, corporate websites, and rich media interfaces. Eventually managed a small design team working on an internal web-based application suite for the industrial design process.
SPYPLANE Interaction Designer
San Francisco, CA 1997 —1999
Left art school a tad early to join my instuctor who started this design shop in South Park where I worked as an interaction designer creating rich experiences in Flash.



rooting for
AEMASS  
San Francisco, CA 2014
San Francisco, CA 2013
San Francisco, CA 2013



past projects
Venice Beach, CA 2013
Flare is a new take on social presence.
REORBIT  
San Francisco, CA 2011
An experiment in social media theater.
TEN CINEMA  
San Francisco, CA 2010
A trailer film festival for movies that don't yet exist.