Ericson de Agosto
Contact me via
Product Design / User Experience
short bio
Best drawer in class since kindergarten. Studied traditional fine arts/illustration. Experience in graphic design and digital media. Four years at frog design, one of the world's leading strategic/creative consulting firms, leading teams on projects specializing on larger application systems. Three years with the Yahoo! User Experience Design group across broadband and community properties. Co-founded Particle in 2008, a product foundry (with Justin Timberlake as a primary investor) and also a consulting shop with clients such as Google, Apple, Amazon, and Sony. Acquired by Apple in 2012 and worked within Apple's Creative Services group in Cupertino. Two years at SolarCity's marketing and software group focused on customer acquisition. Currently with Mosaic, a leading lender in clean energy financing, to create a best-in-class channel partner and customer experience.

companies & employment
MOSAIC Director of UX ~ Head of Design
Oakland, CA 2016—Current
Developing the next level partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement. Elevating the product development process to employ best practices around design thinking and user-centered design.
SOLARCITY Director of Acquisition Experience
San Francisco, CA 2014—2016
Reported directly to the CTO and CMO to develop solutions for increasing conversion and lowering the cost of customer acquisition through engaging interactive user experiences.
APPLE Creative Technologist
Cupertino, CA 2012 —2013
Explored and developed innovative ways to convey best practices to agencies for designing and developing interactive advertising experiences to go on Apple's iAd platform.
San Francisco / Venice Beach, CA 2008 —2012
Particle started as a consulting group providing design and engineering services to big brands. It later became a privately funded product foundry inventing stuff for the electric internet. Particle was acquired by Apple in 2012.
San Francisco, CA 2006 —2008
A small living room startup and my first foray into bootstrap entrepreneurship. Crusher was an online service I designed, developed, and launched as an alternative to eVite, a popular event invitation service at the time.
YAHOO! Senior Designer ~ Design Manager
Sunnyvale, CA 2003 —2006
Worked as part of an interdisciplinary matrixed user experience design team comprising visual design, design management, web development and user experience research.
FROG DESIGN Senior Designer ~ Design Manager
San Francisco, CA 1999 —2003
Led a variety of projects to design enterprise software applications, corporate websites, and rich media interfaces. Eventually managed a small design team working on an internal web-based application suite for the industrial design process.
SPYPLANE Interaction Designer
San Francisco, CA 1997 —1999
Left art school a tad early to join my instuctor who started this design shop in South Park where I worked as an interaction designer creating rich experiences in Flash.

rooting for
Oakland, CA 2018
San Francisco, CA 2014
San Francisco, CA 2013
San Francisco, CA 2013

past projects
Venice Beach, CA 2013
Flare is a new take on social presence.
San Francisco, CA 2011
An experiment in social media theater.
San Francisco, CA 2010
A trailer film festival for movies that don't yet exist.